Yogesh Mane

  VIVEKANAND COLLEGE KOLHAPUR (AN EMPOWERED AUTONOMOUS INSTITUTE) CLASS- B.COM- II GROUP- A QUESTION BANK MARKETING MANAGEMENT PAPER- II Module- I Marketing Mix- I (Product and Price) A) Long Answer Question 1. What is Product? State the types of products? 2. What is packaging? Explain the role of packaging? 3. What is product life cycle? Explain the steps in product life cycle? 4. What is pricing? State the importance of pricing? 5. What is pricing? Explain the factors affecting on price of product? B) Short Notes 1) Product 2) Packaging 3) Product Life Cycle 4) Pricing 5) Factors affecting price of product Module- II Marketing Mix- II (Place and Promotion) A) Long Answer Question 1) What is distribution channel? State the types of distribution channels? 2) What is distribution channel? Explain the factors affecting on choice of distribution channels? 3) What is promotion? Explain the elements of promotion mix? 4) What is advertising? ...

  VIVEKANAND COLLEGE KOLHAPUR (AN EMPOWERED AUTONOMOUS INSTITUTE) CLASS- B.COM- II GROUP- A QUESTION BANK MARKETING MANAGEMENT PAPER- I Module- I Introduction of Marketing A) Long Answer Question 1. What is marketing? State the features of marketing? 2. What is marketing? Explain the importance of marketing? 3. What is marketing? Describe the core concepts of marketing? 4. What is marketing? State the scope of marketing? 5. What is marketing environment? State the features of marketing environment? 6. What is marketing environment? State the types of marketing environment? 7. What is marketing environment? Explain the importance of marketing environment? B) Short Notes 1) Core concepts of marketing 2) Features of Marketing 3) Marketing Environment 4) Scope of Marketing 5) Types of marketing environment Module- II Consumer Behaviour A) Long Answer Question 1) What is consumer behaviour? State the significance of consumer behaviour? 2) Wh...