Marketing Management- II

 

VIVEKANAND COLLEGE KOLHAPUR

(AN EMPOWERED AUTONOMOUS INSTITUTE)

CLASS- B.COM- II GROUP- A

QUESTION BANK

MARKETING MANAGEMENT PAPER- II

Module- I Marketing Mix- I (Product and Price)

A) Long Answer Question

1. What is Product? State the types of products?

2. What is packaging? Explain the role of packaging?

3. What is product life cycle? Explain the steps in product life cycle?

4. What is pricing? State the importance of pricing?

5. What is pricing? Explain the factors affecting on price of product?

B) Short Notes

1) Product

2) Packaging

3) Product Life Cycle

4) Pricing

5) Factors affecting price of product

Module- II Marketing Mix- II (Place and Promotion)

A) Long Answer Question

1) What is distribution channel? State the types of distribution channels?

2) What is distribution channel? Explain the factors affecting on choice of distribution channels?

3) What is promotion? Explain the elements of promotion mix?

4) What is advertising? State the features of advertising?

5) What is personal selling? State the features of personal selling?

6) What is public relation? State the features of public relation?

7) What is sales promotion? State the features of sales promotion?

B) Short Notes

1) Distribution Channel

2) Advertising

3) Personal selling

4) Public relation

5) Sales Promotion

मराठी रूपांतर

मोड्युल- 1 विपणन मिश्रण– I : (वस्तू आणि किंमत)

अ) दीर्घोत्तरी प्रश्न:

1. वस्तू म्हणजे काय? वस्तूचे प्रकार/ वर्गीकरण सांगा.

2. संवेष्टन म्हणजे काय? संवेष्टनची भूमिका स्पष्ट करा.

3. वस्तू जीवनचक्र म्हणजे काय? वस्तू जीवनचक्राच्या अवस्था स्पष्ट करा.

4. किंमत निर्धारण म्हणजे काय? किंमत निर्धारणाचे महत्त्व सांगा.

5. किंमत निर्धारण म्हणजे काय? किंमत निर्धारणावर परिणाम करणारे घटक स्पष्ट करा.

ब) टिपा लिहा:

1. वस्तू

2. संवेष्टन

3. वस्तू जीवनचक्र

4. किंमत निर्धारण

5. किंमत निर्धारणावर परिणाम करणारे घटक

मोड्युल-2 विपणन मिश्रण– I : (स्थळ आणि वृद्धी)

अ) दीर्घोत्तरी प्रश्न:

1. वितरण मार्ग म्हणजे काय? वितरण मार्गाचे प्रकार सांगा.

2. वितरण मार्ग म्हणजे काय? वितरण मार्ग निवडीवर परिणाम करणारे घटक स्पष्ट करा.

3. वृद्धी म्हणजे काय? वृद्धी मिश्रणाचे घटक स्पष्ट करा?

4. जाहिरातकला म्हणजे काय? जाहिरातकलेची वैशिष्ट्ये सांगा.

5. वैयक्तिक विक्री म्हणजे काय? वैयक्तिक विक्रीची वैशिष्ट्ये सांगा.

6. जनसंपर्क म्हणजे काय? जनसंपर्काची वैशिष्ट्ये सांगा.

7. विक्रयवृद्धी म्हणजे काय? विक्रयवृद्धीची वैशिष्ट्ये सांगा.

ब) टिपा लिहा:

1. वितरण मार्ग

2. जाहिरातकला

3. वैयक्तिक विक्री

4. जनसंपर्क

5. विक्रयवृद्धी

 

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